I was thinking about ways in which I could expand my social capital within Victoria, and I realized something that was very obvious: Monday Magazine. Monday Magazine is a weekly newspaper for Greater Victoria that is focused around entertainment and current events in and around Victoria, as well as some more global scaled issues. For the most part this newspaper discusses entertainment oriented topics, but it also talks about and lists a variety of community events that are going on.
In the issue for March 12 – 18, 2009, I found numerous articles that related to social networking opportunities as well as community engagement initiatives. One of the main stories was about an interview with Ken Kelly, general manager of the Downtown Victoria Business Association (DVBA). The interview talked about how the Downtown had changed in the past few years, and how the DVBA plans to address changes in the future through listening to the public and business owners. All throughout Monday Magazine are bits of information that promote community based events such as an activities calendar, a community section, letters to the editors and several other smaller articles and interviews with local community members discussing various community events. I realized that this newspaper could prove to be a very valuable tool when searching for events that would get someone involved with his or her community.
Source: Monday Magazine. March 12-18, 2009. Victoria, BC.
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